The Rise of the Self Led Woman
This plan covers the campaign goal, timeline, tracking, required materials, responsibilities, and immediate next steps.
Campaign Goal
The main result we are working toward.
Expected Timeline
Results may move faster or slower depending on market response.
Campaign Setup
- Build the target profile
- Review sample leads
- Approve outreach scripts
- Set up the VA
Warm Up
- Send connection requests
- Engage selected prospects
- Begin conversations
- Monitor early responses
Early Applications
- Continue follow ups
- Move interest to the application
- Review objections
- Improve messaging
Applications and Meetings
- Applications come in
- Meetings get booked
- Kassandra closes applicants
- Enrollments are tracked
Campaign Tracking
Kassandra will have direct visibility into campaign activity.
VA Campaign Dashboard
View who is being contacted, current conversations, applications, meetings, and campaign results.
Weekly Email
- Campaign activity
- Applications and meetings
- Changes made
- Actions needed
Live Visibility
- Prospects contacted
- Current outreach stage
- Active conversations
- Overall progress
Important Alerts
- Qualified applicant ready
- Approval required
- Campaign issue found
- Strategy change recommended
Materials Needed From Kassandra
Check each item as it is provided.
👥 Previous Co Authors
📖 Program Information
🎨 Branding
💬 Sales Support
Website and Account Access
Only access required for this campaign will be used.
Website
- Website backend access
- Application page access
- Thank you page access
Booking
- Booking link
- Calendar availability
- Booking notification access
Notifications
- Notification email
- Application alerts
- Meeting alerts
Campaign Responsibilities
Clear ownership keeps the campaign moving.
What We Handle
- Lead research and targeting
- Outreach and follow up scripts
- VA setup and management
- Campaign tracking
- Message improvements
- Weekly performance updates
What We Need From You
- Approve leads and messaging
- Respond to qualified applicants
- Attend scheduled meetings
- Handle final enrollment decisions
- Update payment and enrollment records
- Report collected participant payments
Next Steps
Complete these items before campaign activity begins.
Sign Agreement
Confirm the campaign terms and effective date.
Submit Materials
Send participant, offer, branding, and sales materials.
Provide Access
Share the required website and booking access.
Approve Targeting
Review the ideal co author profile and sample leads.
Approve Scripts
Confirm the initial outreach and follow up messages.
Launch Campaign
Activate the VA and begin campaign activity.
Ready for Campaign Setup
Once the required materials and approvals are complete, KeroLaunch will move the campaign into setup.
Prepared for Kassandra Hamilton
A Clear Plan To Find The Next 10 Co Authors
The goal of this campaign is to identify accomplished women with meaningful stories, start genuine conversations with them, and move the strongest candidates toward applying for Volume 2 of The Rise of the Self Led Woman.
What Makes This Opportunity Different
This is not simply an opportunity to place a chapter inside a book. It is a guided storytelling, publishing, visibility, podcast, and community experience for women with a meaningful story to share.
They Do Not Start With A Blank Page
Each woman begins with a guided podcast style conversation. Her spoken story is then shaped into a strong first draft chapter.
They Become A Published Co Author
Contributors receive a dedicated chapter, professional publishing support, author recognition, and inclusion in the coordinated book launch.
They Build Visibility
The experience includes podcast exposure, promotional support, author spotlights, and opportunities to strengthen their public credibility.
They Join A Community
The series brings together women who value resilience, reinvention, leadership, personal growth, and meaningful impact.
They Keep Their Story
Each contributor retains ownership of her original chapter content while becoming part of the larger published collection.
They Can Use The Book
Co authors can purchase copies at author pricing, sell them independently, and use the book for speaking, workshops, events, client gifts, and brand growth.
Questions We Need To Answer Together
Before launching anything, we need to understand the current enrollment numbers, what has already been tested, and how the existing VA is being used.
We need to know the number of open places, the current enrollment gap, and how much time remains before the volume needs to be full.
The deadline determines the amount of daily outreach, the number of leads required, and how quickly interested women need to move into the application process.
We want to identify which audiences, relationships, messages, referrals, and communities already produced the strongest contributors.
This helps us separate completely new prospects from women who are already aware of the series but have not yet committed.
We need to know whether the biggest concern is price, time, confidence, uncertainty about the process, or hesitation about sharing a personal story.
We need to understand whether the VA is building lead lists, sending messages, managing replies, following up, updating records, or handling several unrelated responsibilities.
We should review connection requests, messages sent, follow ups, replies, applications, booked calls, and the time it takes to respond to interested women.
The issue could be lead quality, message quality, outreach volume, inconsistent follow up, unclear responsibilities, slow response times, or a lack of tracking.
We want the campaign to create enough activity to fill the volume without creating more conversations than the current sales process can handle.
We should agree on the most important result before launch, whether that is applications, agreement review calls, deposits, completed enrollments, or a combination of those outcomes.
How We Would Build The Campaign
The campaign would focus on women who already have a meaningful transformation story and a clear reason to value visibility, authorship, community, and professional credibility.
We would not lead by asking women to pay to join a book. We would start by recognizing the story behind their work, asking whether they have considered sharing it publicly, and then introducing the guided co author experience when interest is established.
Find The Right Women
Identify founders, coaches, leaders, consultants, speakers, and professionals with visible stories of resilience or reinvention.
Start A Real Conversation
Open with a specific observation about their work, story, mission, or transformation.
Introduce The Opportunity
Explain that the series helps women turn their lived experience into a published story without starting from a blank page.
Move Them To Apply
Send qualified women to the application and prepare them for the agreement review conversation.
Track And Improve
Monitor replies, objections, applications, calls, deposits, and enrollments so the campaign improves over time.
We Manage Your Current VA
We provide the system, campaign strategy, daily instructions, lead lists, messages, tracking, and quality control while your existing VA handles the daily campaign activity.
We Assign A Separate Campaign VA
We assign a separate outreach VA whose only focus is the co author recruitment campaign. KeroLaunch manages the strategy, daily work, tracking, and campaign quality.
What Kassandra Would Still Control
Kassandra would approve the campaign direction, confirm which women are a strong fit, answer important offer questions, review qualified applications, and lead the co author agreement conversations. KeroLaunch would focus on building and managing the path that gets the right women into those conversations.
Campaign Payment Options
The goal is to create a structure that gives Kassandra a realistic way to begin while still giving both sides a clear commitment and defined expectations.
Weekly Campaign Plan
The full 30 day campaign investment is divided into smaller weekly payments.
Setup Plus Revenue Share
A lower initial payment combined with compensation based on every paid co author generated through the campaign.
Eight Additional Co Authors Or A 100 Percent Refund
Our goal is to help bring in eight additional paid co authors through the campaign. If the agreed campaign requirements are completed and eight additional co authors are not generated within the guarantee period, the setup payment will be refunded in full.
Example Revenue Split For 10 Co Authors
At $2,250 CAD per co author, KeroLaunch receives $225 CAD for each co author generated through the campaign. If ten co authors enroll, KeroLaunch receives $2,250 CAD in total.
The guarantee applies only under the final written agreement and requires timely campaign approval, access to required accounts, consistent outreach activity, accurate lead and payment tracking, prompt response to interested candidates, attendance at scheduled review calls, and completion of the agreed campaign process.
Final scope, start date, campaign responsibilities, lead attribution, revenue reporting, payment schedule, guarantee period, and refund terms will be confirmed in writing before the campaign begins.
Kassandra, It Was Great Talking With You
I want to start by saying that what you have built with The Rise of the Self Led Woman is meaningful. You are giving women a way to turn difficult experiences, personal growth, and lessons they have earned into something that can help other people.
The plan we discussed is to begin by studying the women who joined Volume 1. We will use that group to build a clear ideal co author profile based on the types of women who already understood the value, connected with the mission, and were willing to invest in the experience.
From there, we will use our proprietary software and research process to find more women who match that profile. We will look for women with similar stories, professional backgrounds, public signals, interests, and reasons to value authorship, visibility, community, and meaningful impact.
We will then create personalized outreach for those women, manage the campaign process, track the conversations, and help move qualified candidates into your application and co author agreement review process.
If you'd like to see a preview of the specific outreach plan before committing, I just need a list of the women from Vol. 1 and their LinkedIn URLs if you have them. I can send that over in the morning.
We are excited about the opportunity to help you build the next volume, reach more women with powerful stories, and create a process that can continue supporting future volumes as the series grows.